Experience San Diego- The 20-Year Plan

Our own Past President Patti Roscoe will deliver the San Diego 20-Year Tourism Destination Master Plan, now called “Experience San Diego.” She chaired the task force that developed the strategy over the past two years. Be among the first to hear the details of how America’s Finest City will be a star attraction for years to come. Book your calendars now!

Tourism is among the top three economic drivers in the City of San Diego but we compete against many other destinations to attract visitors. Experience San Diego Destination 2040 is the first destination master plan in the history of San Diego. This roadmap identifies how a dramatic increase in tourism will directly increase revenue streams to our city and overall economy. More than 40 industry leaders spent the better part of six months analyzing and developing this plan. Learn about this bold 20-year master plan that sets out attainable strategies to reimagine San Diego as a compelling destination to increase visitor spending, and improve the livelihoods of all San Diegans.